MARÍA JOSÉ SOLARES
Is that right, business model or reinvention? and because?
In this global VUCA environment, of volatility, uncertainty,complex and ambiguous, we have no range of turn left and why do I say this. Because being embedded in these markets, it is difficult for us to visualize the "big picture" and we must act almost on our own in some cases.
Make decisions on the spot, in the second, take risks, believe in the structure, the model.
What happens when we are wrong? an emotion of guilt arisesand of having done the wrong job and it is not like that. Because is not like that? I'm going to explain
First, because it clearly exists and the market is crying out to us to change the paradigm, the consumer, client, buyer persona, has changed, and therefore their tastes and emotions change, the trend changes, to go towards new experiences. The client is eager for new experiences, which
allow us to blend in with each other and to be able to really discover ourselves in life.
Epigenetics plays a very important role here, since "we are what we are surrounded by" and by changing the paradigm, epigenetics also changes and plays a very important role for our daily decision-making.
Second, we treat products and services with old formulas,locking ourselves in the need to fit our clients into systems, models, that we believe work. Today, there are various "blue oceans" in front of us that we are not capable of looking at, appreciating, because we are always immersed in the day to day, second by second.
Third, the strategies developed, the mission, the vision of the companies must really appreciate the human being, as part of their strategic asset, since it is more intelligent and profitable, to work in harmonious environments and that there is the freedom to express themselves,
than in closed and structured environments.
Do we really guide our colleagues to "be part of the solution", "understand moments and circumstances" of the market? And the company itself?
Should we break paradigms, rethink the objectives of the company, why are we here? what kind of experience will you live, what quality will you perceive, what feeling will I evoke and how long will I stay with you.
We would be working our triune brain, giving more preponderance to the limbic and trengthening the cortex.
Current business models obey the vast majority of the reptilian brain, where closing decisions must be made "now", regardless of the long term, regardless of what kind of experience we made the client live.
As companies, we should begin to navigate blue oceans, and experience the value that each product and/or service delivers in our lives, in this way, I would say that we would be walking towards the release of talent in companies.
María José Solares